Properties of The Advertisement

There are 5 nature of the ads that relate to non embodies of the ads:
1. Abstractness
2. Public presentation
3. Ability to permeate
4. Expression of the amplified
5. Not about a particular person

 There are 3 nature of the ads in the context of communication:
1. Information and persuasion
2. Controller information
3. Mass communication media


source of:     http://id.shvoong.com/writing-and-speaking/2033889-sifat-iklan/ 
                    http://fikom-unpi.blogspot.com/2009/02/sifat-sifat-periklanan.html